ABOUT US

Welcome to Salty Palm, the online store for ocean lovers! Here at Salty Palm, we're more than just a brand—we're a community of beach lovers, surfers, and ocean enthusiasts. Our journey began with a simple love for the sun, sand, and surf, and a desire to share that passion with the world.

OUR STORY

Hi, I'm Erica, the heart and soul behind The Salty Palm. My love for the beach blossomed after moving to Navarre, Florida. It was here that I met my husband, Nick, who was stationed in Navarre with the Air Force. We quickly fell in love with the beach lifestyle and decided to keep our roots here after Nick separated from the military.

After his separation, we both took new career paths, each aspiring to become business owners and provide for our growing family. Nick started his own company, and I began experimenting with online marketplaces. In 2016, I transformed my passion for the beach into a business and launched The Salty Blonde Shop on Etsy. What started as a humble decal shop quickly grew into a brand that reflects the carefree spirit of beach life.

OUR MISSION

We aim to bring the beach to your everyday life and inspire a deeper connection with the ocean. Our products are stylish, sustainable, and designed with eco-friendly materials.

WHAT WE OFFER

At The Salty Palm, you'll find a curated collection of beach-inspired tees, tote bags, and accessories crafted to embody the beauty of the ocean and surf culture. While we design many items in-house, we also partner with talented artisans to bring you unique creations.

LOVE FROM OUR CUSTOMERS